Marketing solutions combining sharp creative vision with strictly strategic approach – one conversation away.
From production of specific deliverables to development of integrated multi-channel campaigns, I love to create work that sets you apart from the competition, tells the complex stuff in accessible way and truly connects with the audience. My expertise is based in cooperation both with agencies and clients directly, as well as my in-house work as head of marketing and communications at Riga International Film Festival.
Approach:
01
Consulting
Understanding the best way to approach your needs, arrive at estimates, and find the right team for production.
02
Strategy and creative
Setting targets, developing an engaging concept and narrative that speaks to the audience in a memorable, easy to understand way.
03
Production
Hands-on involvement in the production process and delivery of pixel-perfect assets.
04
Monitoring and iterations
Gathering and analysing essential metrics, adjusting campaign accordingly, checking response to the creative.
05
Recap and analysis
Review and presentation of results, strategy, creative and tactics. Deriving recap narrative and key takeaways.
Expertise:
Digital and print campaigns
— Programmatic (Meta, Google Ads)
— Direct media
— Mass mailing
Out-of-home solutions
— Print and digital
— Activations, branded content, experiential
Digital infrastructure development
— Web & platform content strategy
— Content production
— Production management
— Infrastructure optimisation and projects
Previsualisation
— Mood and story boards
— Mockups and wireframes
— Architectural/spatial modelling
Copywriting
— Taglines, brand narratives, ads, media releases, scripts
Art direction
— Print, digital
— Presentation decks
— Packaging, spatial & event design
Website content, wireframing and design
— Information structure, design, UX-oriented copy and creative
— Photography, live action, animation, long- and short- form
Scripting and Creative direction
— From copy to aesthetics and soundscape
Team sourcing and production management
Editing and animation
Asset mgmt and production workflows
— Compliance, access, versioning, naming, handoff, archiving
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