Riga International Film Festival
Head of Communication and Marketing (2021 – 2025)
Manager of Marketing and Communications (2015 – 2021)
Strategy
Digital infrastructure development
Integrated campaigns
Digital marketing
External relations
Sponsoring and partnerships
Team leadership
Creative and art direction
Copywrite and editorial oversight
Graphic design, web design
Content localisation
Video production, editing, animation
Event design
Photography, videography
Thoughtful communication strategy, well-executed creative concepts and marketing mechanics have placed RIGA IFF among the premiere cultural events of the Baltics.
Year-round multi-stage campaigns
Every season RIGA IFF executes several integrated communication campaigns across digital, print, outdoor and non-traditional media, maintaining consistency in brand identity and message clarity.
Regular media realeases and newsletters
With around 40 media releases and the same amount of newsletters sent per season, a lot of care is put into thoughtful strategy, impeccable copy and growing publishing and delivery numbers.
Data & efficiency driven approach to communication
By prioritizing gathering and analysis of relevant data on an organisation-wide level, communication planning brought everyone on board with updates in strategy and tactics, which, in turn, showed sizeable increase across several campaigns.
Robust digital infrastructure and presence
As boring it may sound, the digital infrastructure development in an organization with a team of 40, horizontal structure and dynamic, remote work has been no small feat. Over the years, hundreds of improvements and algorithms have been introduced to optimise responsibility sharing and speed up information exchange. Parallel to internal infrastructure, festival's website has seen both incremental and large updates in its design and usability.
Flexible design system
A film in the programme can have as many as 70 different variations of assets for digital communication – from use in RIGA IFF and partner websites to various social media formats and digital ads. Attention to content and pragmatic, adaptive design system work hand in hand to make the adaptations fast and intuitive.
Streets, screens and venues
To show that RIGA IFF is a celebration that invites everyone curious about cinema, its identity and programming is showcased across Riga and digital realm. And no less attention is paid to design across the venues, with various clever design solutions.
Integrated
partnerships
Throughout the years, special attention has been paid to the visitor experience, including tight integration of partner activities. Together with some of the largest local brands we developed custom labeling, brand activation, thematic partner TVCs, cars wraps and more.
Video production
Videos produced and screened by RIGA IFF are seen by hundreds of thousands online and in cinema theaters – both leading up to the festival and during it. Since 2015 together with sound artist Artūrs Liepiņš and festival's heads of communication slash creative directors Elviss Zants (2015-2017) and Edijs Vucēns (2018-2020) a special style was crafted for RIGA IFF video presence – both in editing and animation. As the festival evolves, the audiovisual language keeps evolving, seeking new forms of connection with audience.
Featured projects
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