Betby AI Labs

Strategy, creative direction and script

Research, brief and strategy
Concept, creative direction
Script and copy
Storyboarding

Client Betby
Studio 3000 Studio

Comprehensive AI product launch video for the largest gaming industry events

Betby, a premium sports betting supplier, launched its upcoming AI product for its Sportsbook suite. To deliver a script and storyboard for a product still in development, the process started from scratch – a workable brief was created after interviews with CMO and product documentation analysis, followed by strategy and creative direction development.

Crafted for primetime

AI Labs product was launched during SiGMA Europe 2024 – a cornerstone gaming industry event with 27’000 delegates present in Malta during 11-14 November. The video then travelled to SiGMA Asia and other events.