Comedy "Parent's Meeting"
Distribution campaign, full service
Strategy
Digital marketing
Creative and art direction
Copywrite
Design
Content supervision
Client Mistrus Media
Comms mgmt Una Zvirbule
Year 2025
Turning a low-budget comedy into a national box office success.
Full service
From strategic positioning and audience definition to full creative and marketing execution tailored to clearly defined target segments – the campaign covered it all. Kicking things off with the tagline a revised hero visuals and poster design, we expanded into social media content, campaign adaptations, and event-specific creative materials, to ensure consistent identity across all touchpoints.
Rework of poster
Persona framework
A copy-first character system was built for the campaign. Each parent was defined through a concise archetype label — a sharp social shorthand designed to trigger instant recognition. These verbal hooks were then turned into distinctive, memorable character portraits that anchored the broader strategy.
Surpassing the initial goal, campaign helped secure Parent’s Meeting as the 9th most watched film in Latvian cinemas in 2025.
4.5 million impressions
The digital campaign delivered more than 4.5 million impressions, 1.6 million generated through Google Display Ads and over 3 million across Meta platforms. A strong organic content strategy reinforced paid efforts, with multiple posts reaching between 600 and 1,000 reactions. This integrated approach allowed us to maintain cost-efficient media spending while achieving high visibility.
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